Assignment: Evaluation Tools for Racial Equity

Assignment: Evaluation Tools for Racial Equity

Assignment: Evaluation Tools for Racial Equity

Interview a person who has worked for one or more survey agencies that create and conduct surveys for a variety of clients such as politicians, universities, and manufacturers. Cover such topics as determining the purpose, conducting research, selecting the target population, determining the sampling method, arriving at an acceptable margin of error, creating and pretesting the interview schedule, selecting and training interviewers, and deciding upon the method: face-to-face interviews, telephone interviews, Internet interviews.

Notes

1. Jeffrey Henning, “Survey Nation: 7 Billion Survey Invites a Year,” http://blog.vovici /blog/bid/51106/Survey-Nation-7-Billion-Survey-Invites-a-Year, accessed June 4, 2012.

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2. Jibum Kim, Carl Gerschenson, Patrick Glaser, and Tom W. Smith, “Trends—Trends in Surveys on Surveys,” Public Opinion Quarterly 75 (Spring 2011), pp. 165–191.

3. http://www.socialresearchmethods.net/kb/interview.htm, accessed September 29, 2006.

4. Morgan M. Millar and Don A. Dillman, “Improving Response to Web and Mixed-Mode Surveys,” Public Opinion Quarterly 75 (Summer 2011), pp. 249–269; Jens Bonke and Peter Fallesen, “The impact of incentives and interview methods on response quan- tity and quality in diary- and booklet-based surveys,” Survey Research Methods 4 (2010), pp. 91–101.

5. Eleanor Singer and Cong Ye, “The Use and Effects of Incentives in Surveys,” The ANNALS of the American Academy of Political and Social Sciences 645 (January 2013), pp. 112–141.

6. Stanley L. Payne, The Art of Asking Questions (Princeton, NJ: Princeton University Press, 1980), p. 57.

7. David Yeager and Jon Krosnick, “Does Mentioning ‘Some People’ and ‘Other People’ in an Opinion Question Improve Measurement Quality?” Public Opinion Quarterly 76 (Spring 2012), pp. 131–141.

8. Jack E. Edwards and Marie D. Thomas, “The Organizational Survey Process,” American Behavioral Scientist 36 (1993), pp. 425–426.

9. Alexander Debronte, Pitfalls of “don’t know/no opinion” answer options in surveys,” https://checkmarket.com/2014/01, accessed February 11, 2015.

10. W. Charles Redding, How to Conduct a Readership Survey: A Guide for Organiza- tional Editors and Communication Managers (Chicago, IL: Lawrence Ragan Commu- nications, 1982), pp. 27–28.

11. Gert Van Dessel, “How to Determine Population and Survey Sample Size,” https:www .checkmarket.com, accessed February 13, 2013.

12. Pew Research Center, “Random Digit Dialing—Our Standard Method,” www.people -press.org, accessed February 11, 2015.

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You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

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