Pricing strategy and a price bundling STRATEGY
Pricing strategy and a price bundling STRATEGY
Assume that you plan to start a healthcare related business in your hometown. What products/services would you choose? Use either BCG Matrix, General Electric Model, or MAC Model to conduct your analysis. List your references) in APA format.
Week 4 Discussion Question 2
Pricing Strategies
In line with the demographic trend, Advantage Home Health decides to offer adult daycare services. How might Advantage Home Health formulate a prestige pricing strategy and a price bundling strategy targeted to customers who do not have an insurance plan? List your reference(s) in APA format.
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Week 4 Assignment
SWOT Analysis
Conduct a SWOT analysis discussing the strengths, weaknesses, opportunities, and threats of the healthcare organization in your marketing plan. Write a three- to four-page (excluding title and reference pages) SWOT Analysis paper in APA format. In your paper, incorporate a minimum of three scholarly sources (in addition to the course text) that were published within the past five years and that are cited according to APA guidelines as outlined in the Ashford Writing Center.
The SWOT analysis should include the following four components:
Strengths – An organization’s resources and capabilities that can be used as a basis for developing a competitive advantage.
Weaknesses – Internal attributes that the organization might struggle. The absence of certain strengths may be viewed as weaknesses.
Opportunities – External conditions that may reveal certain new opportunities on profit and growth.
Threats – Factors or changes in the external environment that may present threats to the organization.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.