DQ: Marketing campaign for the health care product

DQ: Marketing campaign for the health care product

DQ: Marketing campaign for the health care product

Describe the marketing campaign for the health care product or service that you selected. Assess the product or service using the four P’s of marketing. Then, evaluate the impact of the marketing campaign on your own health care decision making. Include how the campaign positively or negatively influenced your personal opinions of the health care product or service. Support your response by identifying and explaining key points and/or examples presented in the Learning Resources.

To prepare:

Select a health care product or service that you have recently seen in a marketing campaign.

Use the four P’s of marketing to assess the product or service you selected.

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Reflect on the impact of the marketing campaign on your own health care decision making. Consider how the campaign positively or negatively influenced your personal opinions of the health care product or service.

PART 2—-Post a cohesive response to the following:

Describe the organization you have chosen in terms of its industry; number of employees; and whether it is a local, regional, national, or international enterprise. How was the event which changed operations in this organization assessed and managed? Was this change addressed and communicated throughout the organization? Was that communication effective? Justify your conclusion.

To prepare for this Discussion:

Identify one example of an event that has changed the operations of your organization or an organization with which you are familiar. If you are not currently working in a health care organization (HCO), you may choose a case study from a reliable source from which to work

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

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The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.

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