HCA 615 Final Project Part I: Health Care Organization Profile
HCA 615 Final Project Part I: Health Care Organization Profile
In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:
- Health Care Organization Profile
- Communication Plan
- Marketing Plan
- Community Collaboration Plan
Part 1, “Health Care Organization Profile,” should include the following components:
- Name and type of health care organization (stand-alone, multifacility, multicampus, community-based, etc.).
- Mission, vision, and goals
- Bed number
- Type of services provided
- Volumes
- Quality indicators
- Financial performance indicators
- Human resource challenges
- Diversity issues
- Community population statistics
Refer to “Health Care Organization Profile Grading Criteria” for details on how the assignment will be graded.
HCA 615 Module 2: Health Care Organization Profile Grading Criteria
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| REQUIREMENTS: | YES | NO | COMMENTS |
| 1) Name and type of healthcare organization (e.g. stand-alone, multi-facility, multi-campus, community based, etc.).
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| 2) Mission, vision, goals
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| 3) Bed number, volumes
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| 4) Types of Service provided
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| 5) Quality Indicators
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| 6) Financial Performance Indicators
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| 7) Human Resource Challenges
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| 8) Diversity Issues
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| 9) Community population statistics
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| 10) Additional Information
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